Lakers announce Toyota as the chief sponsor of the new season to celebrate the 50th anniversary of cooperation between the two sides
10:47am, 6 August 2025Basketball
The Lakers announced that the new season's chief sponsor is Toyota to celebrate the 50th anniversary of the partnership.
Lakers owner Jenny Buss said: "Toyota is a special part of Lakers' history. They have been by our side for fifty years, helping us succeed and bringing the best experience to fans in Los Angeles. We are proud to celebrate this extraordinary milestone."
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